At first glance, Chandana will bowl you over, with her quiet demeanour. As you get to know her, spend more time with her what will hit you more clearly about her personality is her perseverance. Chandana decided to become a fashion blogger at a time when fashion blogging was still in its nascent stages. People hardly understood the What, When and How of the industry, let alone understand the nuances of fashion blogging. Over the years, she has made the mark for herself as a blogger who is fierce and selective about her choices and true to her passion. My obsession with using the word 'fierce' to describe her comes from her sheer grit and honesty to what she does. If there is a prospective campaign she feels creatively unchallenged by, she will not take it. Such is her passion. We spent a good few hours mulling over the sad state of fashion blogging now, especially in Hyderabad. With numbers not entirely being true determinants of influence, both Chandana and I felt that there needs to a be a major transition in the fashion blogging scene so as to engage more audience and create more creative content.
If you have never read her blog, you must read now. You will find it hard to miss her style and how she weaves a story in a post. My personal favourite is this post on Charminar 'Citystories'
If you are looking for inspiration and some brilliant creative content, follow Chandana and her blog